In this article, we are going to understand what is google adwords? how its works? and more many things about it, so let’s move on…
What is Google Adwords?
Google Adwords is a Google online advertising service. We can promote our business, service, and product through AdWords and it is the best way for online advertising. This service of Google AdWords (Advertising) reaches the right person through search keywords. It helps us earn money from our blog. Money is deducted only when a person clicks on an advertisement or advertisements.
The word we used to find anything on Google is called Keyword. If we search any topic on the internet and that keyword is in the Adwords then these ads are shown through websites or Youtube.
Types of Google Adwords
There are 5 different ways to run ads on Google Adwords.
- Search Network
- Shopping ADS
- Display Network
- Video ADS
- Universal app campaign/Mobile Ads
We search anything on Google then these ads are used to target us. In search ads network money is deducted only when anyone clicks on ads. Search Network is used to run ads on Google SERP(search engine result pages).
Goggle search network are used in 3 different ways.
- Website Traffic
This is the best way to traffic to your product site and there is more possibility to buy the product. Shopping ads are good for retailers. If you have an e-commerce website then we can use PLA to advertise the product on Goggle.
Display Network is used to promote our business well and find new customers. Those Ads are being used on websites and many mobile apps. We see ads banner, text ads on a website they are called Display Ads.
Display ads can be shown in the Mobile App and Gmail also. Google display ads run on about 20 lakh website and 60000 application.
You must have seen advertisements before the video starts on YouTube It is called video ads. in these ads, you have to pay money only when users will see your full ad. Someone who is not interested in your business then you do not have to pay money.
There are different types of Video ads, Stream ads, bumper ads and discovery ads.
Universal app campaign
A universal app campaign is used to promote Mobile apps or the IOS app. It is like Search result, Playstore, Display Network, and YouTube. It is the best app to increase more installs for the app. In this, your money will be deducted only when the app is installed.
How Google Adwords work?
We know that blogger promotes its website through Google Adwords. when we search on google using the keyword related to your ads, Google shows the advertisers ads on searched websites. If we click on those ads then you have to pay to Google.
We can choose different types of ads like text, image, and video ads can easily see the performance of our ad using the reports available in our account. The best thing about Adword is that an Adword has to be paid only when someone clicks on it.
Benefit of Google Adwords
- Google Adwords works faster than SEO.
- You can be remarketing with the help of Adwords.
- With the help of Adwords, we can target people of a particular language, etc.
- Explore more using your ads.
- Measure your performance consistently.
- Manage your campaigns.
- Adwords are measurable and scalable.
How to create an account at Google Adwords
- First of all, we have to create an account on Google Adwords. So, first, we have to sign in with our Email Id.
- Now, click on the option of skip the guided setup.
- After this, a new page will be open. You have to fill some details on it.
In this article we have given the basic information about Google Adwords, Thank You! for reading, if you like this article then please like this and share it with your friends.
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