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What is Digital Marketing? & Types Of Digital Marketing

You all must have heard about the name of Marketing and you know about it, but do you know what is digital marketing? What are the types of digital marketing? Benefits Of Digital Marketing. if you don’t know then we are going to tell you about it.

Nowadays almost all companies are using digital marketing to promote their products, even big political parties are also resorting to Digital and online marketing. Digital marketing is that in which we can globally promote our product or brand through digital tools like our mobiles and computers.

What is digital marketing?

Digital Marketing is made up of two main words, Digital+Marketing.

Digital: Digital is an electronic network. Now days, every person uses the internet through any digital device(mobile or computer).

Digital marketing is doing service, branding, or attracting people on the internet using digital devices like mobile phones, laptops, and tablets. It is also called online marketing. It uses social media, mobile, Email, SEO, etc. to grow the business.

Digital marketing is a simple and effective way to reach a new customer. It carries out marketing activities. Digital marketing is the best way to reach more people in less time and to reach your product to the target audience. If you want to globally promote your online business you will need different types of digital marketing.

Why Digital Marketing Is Necessary ?

Digital marketing is very important to sustain in today’s digital life. The use of digital marketing is increasing day by day, digital marketing is the only way through which people can get better results and expenses in less time. In earlier times newspapers, posters or advertisements were used, but today people’s trust is also increasing towards the digital market.

In digital marketing, you can sell your products and services without going to the market, today people search for what they buy.

Types of digital marketing


SEO (Search Engine Optimization):

The full form of SEO is Search Engine Optimization which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. with the help of which we can optimize our business, websites on the internet, and targeted customers.

It is technical way that reached your website at the top of the search engine results,and also increase number of visitors.

Social Media Marketing:

Social media is made up of many websites- such as Facebook, Twitter, Instagram, etc. Through social media, a person can express their views in front of thousands of people, and you may have seen advertisements on these sites, which run buy paying money, this is called social media marketing.

A business, websites are promoted on all social media using this technique. It is an effective way of advertising.

There are some social networks that can be uses for social media marketing.

  • Facebook
  • Twitter
  • Instagram
  • You Tube
  • Linkedin

Affiliate Marketing

Affiliate marketing refers to a product or service by sharing it on a blog or social media platform or website. Each time someone makes a purchase through a unique link linked to their recommendation, the affiliate earns a commission.

This performance-based opportunity can become an important part of your business that purifies you with a perfect income.

Email Marketing

When a company reaches its service via email, that is email marketing.

Email marketing is the act of sending a commercial message, usually using email to a group of people. It is use to promote Content, Discounts, and Events. Email marketing is necessary for every company in every way, because they give new offers and discounts to customers on time, for which email marketing is an easy way.

PPC (Pay Per Click)

This is the part of digital marketing in which you have to pay money to show ads when someone comes to your websites through these advertisements, then your money is deducted as soon as they click on it, this is called pay per click.

Simply, put, there is a form of online advertising in which users charge advertisers a cost when they click on their ads. Advertisers bid on the perceived value of a click in relation to the type of keywords, platform, and audience in which it originated.

Apps Marketing

Apps marketing is also a part of Digital Marketing. In this you can promote your product by making apps. Nowadays everyone uses smartphones, so you can spread your business across the world through the medium of Apps.

Benefits Of Digital Marketing

  • Digital marketing is better than any other offline marketing, after investing money in it, you get immediate benefits. if you advertise your business by putting a newspaper or poster, then it will be difficult to tell how many people got your advertisement and this reached the needy or not. Whereas in digital marketing, your advertisement reaches thousands of people.
  • With the help of digital marketing, we can reach our ads only and only to those people who really need our product or service. While this is not possible in traditional marketing, also we can find weekly, monthly, and yearly growth of any business.
  • With the help of digital marketing, we can get a high ROI(Return of Investment). We can get business, lead, sale of many times more than what we invest for promotion.
  • Digital marketing is easy to do. Also, we can easily make the necessary changes in our digital marketing campaign. The conversion rate is often good in digital marketing.

Disadvantages of Digital Marketing.

  • Digital Marketing is going to consume a lot of your time.
  • Sometimes Digital Marketing creates negative reactions.
  • Sometimes it takes control out of your hands.
  • Digital Marketing can make it difficult to determine your ROI.
  • Its campaigns are very easy to copy.
  • It can get lost in the online white noise that exists.
  • Digital marketing judges you on your first impression.
  • Proper knowledge of Digital marketing required.
  • Websites and Apps have a lot of competition.


Priya Chauhan
Priya Chauhanhttps://rkrknowledge.com/
Hi πŸ‘‹, Myself Priya Chauhan from India. Content Editor | Coder | PHP Developer | UI Designer. I try to learn something new every day and share that knowledge with my friends.


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